These are a few pictures of events I was part of, I hope you enjoy!
My First Photoshop Project!
Part of a PAM project with Bill Hudson.
Full Sail Alum Willie Baker's Event
Wednesday, September 22, 2010
12 - Business Plan Development
The LP for Business Plan Development was to research two authors and their opinions on the importance of a business plan.
Each of the authors I reviewed had varying views. One stated it was the most important step in the process of making a business, the other said the act of making a business plan had no effect on the outcome of your business.
After going through the EBMS program I feel it is very important to make a business plan. I feel that a person will be ill prepared for many of life's twist without a proper plan to guide your progress.
Each of the authors I reviewed had varying views. One stated it was the most important step in the process of making a business, the other said the act of making a business plan had no effect on the outcome of your business.
After going through the EBMS program I feel it is very important to make a business plan. I feel that a person will be ill prepared for many of life's twist without a proper plan to guide your progress.
The Importance of...
11 - Mobile Marketing and Commerce
The LP assignment for MMC was a survey taken by some close family and friends to determine. I learned that the most effective way to figure out massive amounts of marketing data is to do a survey! Each of the people that took my survey had very different sets of cell phone habits. This survey was a lot of fun, I learned how different some of my family members are!
10 - Internet Marketing and Web Search Optimization
The LP assignment for IMO was to write our thoughts on whether the internet is making the human race dumber.
Here is my paper:
Here is my paper:
The Age of StumbleUpon.com
Reading through the articles provided to me to complete this assignment, the one I struck me most was Digital Overload Is Frying Our Brains by Brandon Keim where he interviews Maggie Jackson, an author on focus, technology, and the future.
The thing that stuck with me most in the article was the fact that she did not say we were getting dumber. She stated that the world we live in in much different than before, we are “part of an institutionalized culture of interruption, and makes it hard to concentrate and think creatively.”
I believe this is very true. I want to use myself as an example. As a child going to elementary, middle, and high school with no real technology in the class room, I was able to concentrate on eight hours of school a day and never really get bored. As of now I have only four hours of schooling a day, but with the use of my laptop, cellphone, and, iPod, I can easily not hear a word of class. I must force myself to stop Stumbling in class and pay attention. Personally I feel I retain more information if I am forced to wrtie notes by hand!
With so much information on the internet I feel that people can ask a question and they can receive accurate answers unlike any other time in our history. Therefore, I feel that we are not dumber on a whole, but I feel with some much information at our fingertips, we have smaller attention spans. We want what we want, now.
Elizabeth Craig is a Graduate student at Full Sail University getting a Master’s Degree in Entertainment Business. She also has a music background with an Associate’s Degree in Recording Arts and a Bachelor’s Degree in Music Business - both from Full Sail University. To learn more about Elizabeth visit her Blog or Twitter.
This class taught me organization. There is so much information on the internet and to be able to use it effectively you have to be organized.
9 - Entertainment Media Publishing and Distribution
My LP assignment for MPD was to create a strategy plan for the distribution of my "book" The Exploits of Turk.
I wrote about the product, my plans for marketing and distribution, and my qualifications for writing a young adult fantasy novel. I learned the value of self-publication and how much work goes into doing-it-yourself.
The Inspiration.
I wrote about the product, my plans for marketing and distribution, and my qualifications for writing a young adult fantasy novel. I learned the value of self-publication and how much work goes into doing-it-yourself.
8 - Advanced Entertainment Law
The assignment for the class Advanced Entertainment Law was to interview an Entertainment Lawyer. The lawyer I interviewed was Stephen Owen Summer of Austin, TX.
Stephen is a great lawyer with no disciplinary actions against him. He is a jazz musician and strives to save the music of past jazz artists.
I learned that preparation, organization, and communication are all very important in setting up appointments. In addition, having a caring attorney that actually cares about you, will help you in your endeavors.
Austin, TX
Stephen is a great lawyer with no disciplinary actions against him. He is a jazz musician and strives to save the music of past jazz artists.
Stephen Owen Summer
I learned that preparation, organization, and communication are all very important in setting up appointments. In addition, having a caring attorney that actually cares about you, will help you in your endeavors.
7 - Product and Artist Management
My LP assignment for the Product and Artist management class was to join a group that participated in Artist or Product Management services and to help the group in those services.
I was already a member of the MEISA organization at the time. The group had decided to revamp the Open Mic Nights as an event called "Show 'n' Flow." It added to the Open Mic experience. Show 'n' Flow encouraged artists, developers, musicians, songwriters, and all creatives at Full Sail to show their works.
It was a lot of fun doing this project. We put the show on a month or so after Product and Artist Management ended, but I still used the skills learned in the class.
I was already a member of the MEISA organization at the time. The group had decided to revamp the Open Mic Nights as an event called "Show 'n' Flow." It added to the Open Mic experience. Show 'n' Flow encouraged artists, developers, musicians, songwriters, and all creatives at Full Sail to show their works.
It was a lot of fun doing this project. We put the show on a month or so after Product and Artist Management ended, but I still used the skills learned in the class.
6 - Negotiation and Deal Making
The assignment for Negotiation and Deal Making was to write a paper talking about a recent instance where we used our negotiation and deal making skills. My story was when I bought my most recent car.
When we first went on the lot the salesman wanted me get a cherry red PT Cruiser. Ew!
When we first went on the lot the salesman wanted me get a cherry red PT Cruiser. Ew!
Not my style!
I saw an 08 Dodge Caliber that was in our price range and then I got to test drive it.
Yay!
So I was pretty much sold after the test drive, but my mom and I decided to go eat lunch and view some other vehicles at different dealerships. After a few hours nothing else popped up so we went back to the dealership. We worked the price down about a thousand dollars and we were good to go!
Deal making is an integral part of life, so have good negotiation skills are important. Practice truly does make perfect in this art.
5 - Global Business Strategy
I know that most of my fellow classmates will not have an assignment for this class, but I took a month leave of absence in the middle of my program for some personal time. I was in the last group that had this class. I must say I loved, Global Business Strategy and Kim Craft's teaching, it dearly.
The assignment for Global Business Strategy was to view a video on TED.com that related to our Business Plan and had a global aspect. The video I watched was from Devdutt Pattanaik. Devdutt is the Chief Belief Officer for Future Group, a business located in Mumbai, India. A quote from my own paper best summarizes what the video was about, "He uses mythology, belief systems, and cultures to explain business tactics and basic situation in our own lives."
This video really spoke to me, before the EBMS degree I had never met anyone from India or Pakistan or knew much about those places. Also from my GBS LP paper: "When I met Saira Mughal I never knew anything about Pakistan or India, she has provided me with insight into the culture and customs of her family. After talking to her a bit about her heritage I wanted to look up Pakistan, learn a bit of the language of Urdu, and to simply understand where she was coming from. I don’t come with preconceived prejudices, everyone is a blank slate."
The assignment for Global Business Strategy was to view a video on TED.com that related to our Business Plan and had a global aspect. The video I watched was from Devdutt Pattanaik. Devdutt is the Chief Belief Officer for Future Group, a business located in Mumbai, India. A quote from my own paper best summarizes what the video was about, "He uses mythology, belief systems, and cultures to explain business tactics and basic situation in our own lives."
Devdutt Pattanaik
This video really spoke to me, before the EBMS degree I had never met anyone from India or Pakistan or knew much about those places. Also from my GBS LP paper: "When I met Saira Mughal I never knew anything about Pakistan or India, she has provided me with insight into the culture and customs of her family. After talking to her a bit about her heritage I wanted to look up Pakistan, learn a bit of the language of Urdu, and to simply understand where she was coming from. I don’t come with preconceived prejudices, everyone is a blank slate."
Saira Mughal
4 - Entertainment Business Finance
My Entertainment Business Finance LP assignment was to interview an executive of finances. This assignment was a difficult one for me, but I remember it being very helpful and insightful.
I worked with a woman named Dee from a local Bank of America branch. She gave me what information she could, but most of the information I was looking for was already in the BoA pamphlets.
I learned that preparation is the key for informational interviews. If you don't know what you are going to ask and the information you need, you probably won't get it.
I worked with a woman named Dee from a local Bank of America branch. She gave me what information she could, but most of the information I was looking for was already in the BoA pamphlets.
3 - Business Storytelling and Branding
The LP for the Business Storytelling and Branding class was a Turning Point story, the reason why we are in the Entertainment Industry. My turning point story deals a lot with where I grew up and what happened in my young life.
I grew up in Gulfport, Mississippi. A place full of rich, Southern culture. Gulfport is only thirty minutes away from New Orleans (Go Saints!).
Seafood is a huge part of our culture (actually just food in general), so is family, and the gathering that happen when both are involved!
Two things really changed my life in my hometown. First was the death of my father from brain cancer. He was my guiding light. I was a complete daddy's girl!
+Courthouse+%26+90.JPG)
I grew up in Gulfport, Mississippi. A place full of rich, Southern culture. Gulfport is only thirty minutes away from New Orleans (Go Saints!).
Seafood is a huge part of our culture (actually just food in general), so is family, and the gathering that happen when both are involved!
Two things really changed my life in my hometown. First was the death of my father from brain cancer. He was my guiding light. I was a complete daddy's girl!
That's my mom and dad!
Next was Hurricane Katrina. The most devastating natural disaster to hit the Gulf Coast since Hurricane Camille.
+Courthouse+%26+90.JPG)
These two events gave me a connection to the Coast. It made me want to do what I could for the community and the family and friends I had there.
2 - Project and Team Managment
The Project and Team Management LP assignment had us create a project proposal for a non-profit organization. My team consisted of Ed Arocho, Stephen Hindes, Saira Mughal, and myself. We made a proposal for the Challenger Football League. I really enjoyed this assignment. I was the project manager for the group and I felt it really challenged me. Certain team members were not as helpful as first thought to be, but I felt I handled all situations in a professional manner.
Yogi and Ann were fantastic teachers and this project really helps prove if you have guts in the beginning. Here are a few pictures of a Challenger game the team went to. The purpose of going to the game was to get some video footage and pictures. It was to also get a feel for the program and the people that run the program. Enjoy!
A bit about the Challenger Football League: The Challenger League is a part of the Pop Warner sports program. The Challenger League is a special division for highschool kids and younger. It is a mixture of handicapped and non-handicapped kids all working together. It's not just the football team either, it's the cheerleaders as well. This is such a wonderful organization, the team talked to several parents that had great stories.
Yogi and Ann were fantastic teachers and this project really helps prove if you have guts in the beginning. Here are a few pictures of a Challenger game the team went to. The purpose of going to the game was to get some video footage and pictures. It was to also get a feel for the program and the people that run the program. Enjoy!
A bit about the Challenger Football League: The Challenger League is a part of the Pop Warner sports program. The Challenger League is a special division for highschool kids and younger. It is a mixture of handicapped and non-handicapped kids all working together. It's not just the football team either, it's the cheerleaders as well. This is such a wonderful organization, the team talked to several parents that had great stories.
1 - Executive Leadership
For the Executive Leadership class's Leadership Portfolio activity I was required to complete six outside activities demonstrating leadership roles. This post will list each of the six activities and I will explain my role and what I learned in each activity.
1- My first activity was the act of becoming the Chief Information Officer (CIO) of the Music & Entertainment Industry Student Association (MEISA). Near the beginning of my EBMS program elections were held for key MEISA positions. The previous CIO had gotten a job and the CIO position was open.
To get the position I had to make a speech in front of the group. There was only one other person trying to get the position - Chelsea Daniels. The group voted and I got the position! I served as the CIO for sometime before several other members resigned from MEISA. At that point I transferred to the Public Relations Officer (PRO). I stayed on as the PRO for several more months until my school and work duties called me away from MEISA. I enjoyed being a part of MEISA and the Open Mic nights.
2 - As a part of MEISA, the organization put together a special event with a graduating EBMS student, Mickie Funderburke. We put together the Songwriter and Producers Showcase (S.W.A.P). It was a huge hit! Songwriters, producers, artists, and musicians all came out to contribute their products. I was involved in the planning and execution of the event. I also participated in set-up and tear-down of S.W.A.P.
3 - In the first week of September I was contact to participate in an exclusive event for Full Sail called Full Sail Focus. I RSVPed right away and attended the event on September 15, 2010. The event was a focus group centered around asking exemplary students their thoughts on Full Sail. This was an effort for the Marketing Department of Full Sail to garner ideas for their upcoming marketing campaign. It was a great way for me to use my status as a Full Sail alum to really help out.
4 & 5 - I worked with the group International Film Society (IFS) on two films as a grip. Burlesque was the first film, Coffee and Apple Pie was the second film. working on each film was really fun. I learned how to handle high pressure situations well, as well as unfavorable weather conditions and long, long hours.
6 - My most current and lasting activity is my workstudy employment in the Full Sail Artist Relations department as an Artist Meet & Greet representative. I started working in October 2009 and I will have to end in October 2010. This have been a fantastic job, making great connections. Jennifer Tackett, the head of Artist Relations is a wonderful woman. She has helped my to grow my leadership skill immensely. She has shown me that there is a way to appear happy and put together even when things seem to be going downhill rapidly.
Each of these activities has shown me a bit more about myself, the good and the bad. I know that I am a bit less organized than other people, so I must work harder to keep myself organized. I now know that I can have a smile on my face and be professional even if I'm not feeling so professional! I want to thank all the people that I have meet on my journey for making me a better person.
1- My first activity was the act of becoming the Chief Information Officer (CIO) of the Music & Entertainment Industry Student Association (MEISA). Near the beginning of my EBMS program elections were held for key MEISA positions. The previous CIO had gotten a job and the CIO position was open.
To get the position I had to make a speech in front of the group. There was only one other person trying to get the position - Chelsea Daniels. The group voted and I got the position! I served as the CIO for sometime before several other members resigned from MEISA. At that point I transferred to the Public Relations Officer (PRO). I stayed on as the PRO for several more months until my school and work duties called me away from MEISA. I enjoyed being a part of MEISA and the Open Mic nights.
2 - As a part of MEISA, the organization put together a special event with a graduating EBMS student, Mickie Funderburke. We put together the Songwriter and Producers Showcase (S.W.A.P). It was a huge hit! Songwriters, producers, artists, and musicians all came out to contribute their products. I was involved in the planning and execution of the event. I also participated in set-up and tear-down of S.W.A.P.
3 - In the first week of September I was contact to participate in an exclusive event for Full Sail called Full Sail Focus. I RSVPed right away and attended the event on September 15, 2010. The event was a focus group centered around asking exemplary students their thoughts on Full Sail. This was an effort for the Marketing Department of Full Sail to garner ideas for their upcoming marketing campaign. It was a great way for me to use my status as a Full Sail alum to really help out.
4 & 5 - I worked with the group International Film Society (IFS) on two films as a grip. Burlesque was the first film, Coffee and Apple Pie was the second film. working on each film was really fun. I learned how to handle high pressure situations well, as well as unfavorable weather conditions and long, long hours.
6 - My most current and lasting activity is my workstudy employment in the Full Sail Artist Relations department as an Artist Meet & Greet representative. I started working in October 2009 and I will have to end in October 2010. This have been a fantastic job, making great connections. Jennifer Tackett, the head of Artist Relations is a wonderful woman. She has helped my to grow my leadership skill immensely. She has shown me that there is a way to appear happy and put together even when things seem to be going downhill rapidly.
Each of these activities has shown me a bit more about myself, the good and the bad. I know that I am a bit less organized than other people, so I must work harder to keep myself organized. I now know that I can have a smile on my face and be professional even if I'm not feeling so professional! I want to thank all the people that I have meet on my journey for making me a better person.
Tuesday, September 21, 2010
A Bit About Me and Full Sail University
My name is Elizabeth Craig and I would like to thank you for visiting my Blog and taking the time to read my posts. This particular Blog is about one of my final thesis projects called the Leadership Portfolio. This assignment is a way to document leadership skills that I have developed throughout my Entertainment Business Masters of Science program at Full Sail University.
I have attended Full Sail University for three years. I have obtained two degrees, the Recording Arts Associate of Science degree and the Music Business Bachelor of Science degree. On October 1st, 2010 I will graduate a third time from Full Sail University with my Masters of Science in Entertainment Business. I am striving for a career in Marketing, Public Relation, and Advertising in any of the entertainment fields: film, music, and video games.
At the beginning of this program in a class called Executive Leadership we were required to do an assessment identifying our leadership strengths and weaknesses. The Leadership Portfolio's activities were set in place to help boost weaknesses and to maintain and hone strengths. I identified my strengths as vision, integrity, and problem solving. I also identified some of my weaknesses as people, attitude, and priorities. My goal was to improve both my skills and my weaknesses to better myself, my work, and those around me.
In this Blog you will read about the activities I did and what I learned about myself and other by participating in those activities. Thank you again for taking time out of your schedule to read this Blog.
I have attended Full Sail University for three years. I have obtained two degrees, the Recording Arts Associate of Science degree and the Music Business Bachelor of Science degree. On October 1st, 2010 I will graduate a third time from Full Sail University with my Masters of Science in Entertainment Business. I am striving for a career in Marketing, Public Relation, and Advertising in any of the entertainment fields: film, music, and video games.
In this Blog you will read about the activities I did and what I learned about myself and other by participating in those activities. Thank you again for taking time out of your schedule to read this Blog.
Subscribe to:
Posts (Atom)